Author: Pamela N.Danziger
- Trading books are a form of accounting ledger that contains records of all tradeable financial assets of a bank.
- Trading books are subject to gains and losses that affect the financial institution directly.
- Losses in a bank’s trading book can have a cascading effect on the global economy, such as those that occurred during the 2008 financial crisis.
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Home selling parties are on the rise. Internet shopping is finally taking off. And much of what people are buying is things they dont need. Or do they?
Pamela Danziger shares insights about consumer behavior gleaned from more than 20 years of researching the “whys” of spending. No matter what they spend their money on, most consumers use one of 14 “justifiers” revealed in this ground-breaking guide. Danziger believes that in order for consumer-goods companies to survive in this shifting world, they must deepen their understanding of consumer motivation.
In most cases, “improving our quality of life” is at least one of the justifiers used. That one alone may encompass others, like stress relief, replacing an old item, beautifying the home, or simply the entertainment value of the shopping experience itself.
In this book you’ll find profiles of customers for nearly 30 categories of discretionary spending. Youll find an exploration of 14 different “justifiers” people use to rationalize their purchases. The book includes examples from excellent marketers like Yankee Candle, Lenox, Bulgari, Tiffany, and Gateway among others who use their knowledge of these motivators to help consumers justify their purchases and become satisfied customers.
Over the last 5 years we have helped over 5000 members save a great deal of money on buying online courses. By changing the internal values which are more about member benefits, we have created a completely superior upgrade version with various features as well as the automatic system that surely will offer you a new different experience with more benefits , more time, and cost reduction. We definetely will do our best to help 20,000 community members save 80-100% on online courses over the next 20 to 50 years . Let’s start to see what we have.
Get: Pamela N.Danziger – Why People Buy Things They Don’t Need