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When you have ferocity, you are perpetually motivated to grow and push your boundaries – instead of hiding in your comfort zone.
You have constant access to your peak focus, productivity, creativity, and intuition – no more wasted time or energy.
Switching on your ferocity means switching on your ability to achieve goals and solve challenges that others might consider impossible.
Many of the world’s top performers embody ferocity – often without even realizing it.
But by studying and synthesizing this phenomenon, Steven Kotler has created a framework that anyone can follow to rapidly and permanently channel its power into their lives.
The key lies in understanding the ingredients of ferocity. Lining up your extrinsic and intrinsic motivators. And rewiring your mind to channel ferocity on autopilot, with no conscious effort or resistance.