Jeff Walker – Product Launch Formula 2015

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Author: Jeff Walker

Jeff Walker has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn’t start out that way…
Back in the old days before he started teaching his “Product Launch Formula”,
almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They’ve almost become routine.
Of course, Jeff’s techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $1 billion in sales (and that number grows every day.)

Product Launch Formula 2015

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Hi, I’m Jeff Walker.

I’m the creator of the Product Launch Formula and author of The #1 New York Times Bestseller “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.”

When I first started publishing online way back in 1996, I had no idea how to sell my products or build an online business. Then (almost by accident) I created what’s become the Product Launch Formula. That formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success. It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world.Here’s how it happened…

When I started, I was a stay-at-home dad taking care of two small children.

It had been a few years since I quit my corporate job. I hadn’t made any money since then, and that felt terrible and knew I needed to make a change.

I launched my “business” from the babies’ changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

I’ll never forget how nervous I was the very first time I made an offer to my list.

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