Author: Rachael Kraft
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
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Now, please understand that I’ve just touched on what you’ll learn in each of these Modules. If I were to describe everything in detail here — you’d never get through this letter!
That, in part, is why we’re so adamant that you take all the time you need to try this program … to absorb and fully understand these advanced secrets … work on incorporating them into your copy.
It’s so you can see and learn them all — and then decide if you think they’ll have a dramatic impact on your writing and on your career or not.
If yes, then you have everything you need to achieve copywriting mastery. If no, all you have to do is call us up to let us know, and we’ll send you your money back with no questions asked.
With that “no-risk-take-as-long-as-you-need guarantee in mind, let me just run down an abbreviated list of some more of the topics and ideas covered in Masters v3.0:
- Stuck for a package theme? Try these two Masters techniques for your next letter: “The Common Enemy” and “The Big Prediction.”
- Learn the secret of the “Point of Maximum Anxiety” — how to identify what’s keeping your prospect up at night … and then “win him over” by making his worries disappear …
- The “Velvet Cord” — how to make your prospect wonder if he’s good enough for your product or service (a very powerful technique used by very clever and sophisticated copywriters) …
- The “Barstool Test” — a foolproof way to test the conversational quality of your copy …
- The “Four P’s©: Promise, Picture, Proof, and Push” — a simple four-part selling strategy that will ensure your letter’s engaging … and hitting … all the right cylinders, every step of the way …
- All this and more …
Get: Masters Program for Six-Figure Copywriting