Martha Amram – Value Sweep

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Author: Martha Amram

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Value Sweep

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“Value Sweep” is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation. Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets-from mature businesses to those being reshaped by intellectual property and e-commerce. Rigorous, yet easy to use, this innovative approach allows managers to place diverse growth projects on a single “map” of value. This comparison enables them to better direct resources and attention to the most valuable projects.

“Amram draws on academic advances in real options but puts her counsel into decision-ready format. A useful book for executives charged with evaluating exciting-but uncertain-high-growth investment proposals.”

-James Lawrence, Executive Vice President and CFO, General Mills, Inc.

“Finally there is a book that makes clear the crucial interplay between internal corporate valuation procedures and real-time financial market valuations. Value Sweep provides a unified and practical framework for the valuation of corporate growth opportunities.

-Steve Grenadier, Associate Professor of Finance, Graduate School of Business, Stanford University

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