Conversion XL – Digital Psychology and Persuasion Minidegree

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Author: Conversion XL

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.

Digital Psychology and Persuasion Minidegree

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Learn to influence user behavior through digital psychology and persuasion

Certification training program for product, growth and optimization people. 100% online, self-paced.
Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research

Track 1: Psychology Foundations

Key behavioral principles and how they shape online behavior.
People and Psychology
Attention Basics
Decision Making
Learning and Memory

Track 2: Neuromarketing and Persuasion Models

This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Applied Neuromarketing
Nonconscious Motivation
Cognitive Biases
Building Trust
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology

Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Communication
Psychology of Pricing
Social Proof
Salespage Copywriting
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits
Psychological Backfiring
Our minidegrees are for the most ambitious, badass people only. People going places.

These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

Get: Conversion XL – Digital Psychology and Persuasion Minidegree


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