Clayton Johnson – HOTH Growth Blueprint V2

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Author: Clayton Johnson


HOTH Growth Blueprint V2

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During this heavy growth period, I learned:

– How to create a marketing system that was going to work consistently for growth

– What things ACTUALLY matter for growing the business

– How to eliminate 99% of the things that were sucking up all my time

– How to make traffic actually CONVERT!

You see, we created a marketing SYSTEM.

This was like putting rocket fuel on our SEO.

In fact, we used this plan to become one of the fastest growing companies in the United States and landed on the 2017 INC 5000 list.

Then I started thinking….

If I could have gone back and had someone just show me what to do, then I would have saved so much time…

…and frustration…

…and money…

So that’s what I did.


The HOTH Growth Blueprint V2

The HOTH Growth Blueprint is a course that takes you behind-the-scenes of a multi-million dollar marketing program on how to:

– Attract your perfect customer

– Increase customer lifetime value

– Create killer offers

– Build authority & trust – on autopilot

– Eliminate cold calling

– Create high converting landers

– Advanced tracking & analytics

– Capture easy wins & speed up your results

– Run facebook ads like a boss

– Growth hacking the viral loop

– Pushing to higher ROI: expansion & continuity

– & much more!

And this system can work if your business is doing $1,000 a month, 100k a month, or even $1mm+ a month in revenue — it all applies.

How To Create A Marketing Machine That Will Consistently Grow Your Business

I was paralyzed…

From The Desk of Clayton Johnson, COO @ The HOTH

It was 2011, and I had just flown in to do a mastermind with 3 top marketers in a sick house overlooking the beach in Playa del Carmen, Mexico.

The excitement of it all was pumping through my veins.

For the last 2 years, I had been creating on an online guitar course that was going to be my ticket to freedom.

I could almost touch my dreams of country hopping, automatic income, drinks on the beach… living the life!

I had the entire course completed, clickbank approved my product, and I was ready to launch but then….

I froze.

Every marketing article I had been devouring for the previous 2 years started rushing back to me.

Wait, shouldn’t I be split testing the landing page?

Should I be doing adwords or facebook? Or Bing? or Yahoo?

Shouldn’t I set up retargeting to capture all the people who bounce?

Should I change to a faster host?

Should I put a countdown timer on my VSL?


It went on and on and I was paralyzed.

You see, I had spent so much time reading every random marketing article on the internet that I knew TOO much.

On top of that, I had a limited budget and I couldn’t afford to just “test” everything.

That “knowledge” stopped me right in my tracks.


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