Andrew Baxter – Reading & Understanding Charts

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Author: Andrew Baxter

Andrew is the Chair of Australia Pork and Commtract, and a Non-Executive Director at GrowthOps and Foresters Financial. He’s also a Senior Advisor at BGH Capital. The Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG’s Customer, Brand and Marketing Advisory business. He is also the Founder of the 24 Hour Business Plan.

Prior to this, Andrew successfully led major professional services firms for over a decade. As the CEO of two of the country’s largest communications agencies. Publicis, and Ogilvy, where he was a trusted counsel to many of Australia’s most iconic brands, as well as State and Federal Governments.

Reading & Understanding Charts

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The following demonstrates the presentation format and content… Andrew Baxter: “The trading range is defined as the distance between the high and the low for that particular trading session. In our schematic on the left. What we can see is that our trading range is widening, as it is on the right hand side also. Here we would be looking at positive closes. And that is reflected by the fact that our trading range is growing. We opened here and we have closed up here. The previous day we opened here and closed at this level.

So we can see that the acceleration or momentum is increasing through that widening trading range.” Andrew Baxter: “In contrast, we can see the opposite when we get a contracting trading range.

We still may have positive closed, but the contracting trading range may be showing that the trend is about to reverse. Likewise with our negative closes on the far side, together with the contracting trading range. We may be seeing the trend about to reverse there. Both of these patterns are showing that the underlying trends may be running out off puff and therefore likely to reverse.”


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